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Salesforce · Event Case Study

The Signature Experience

Walk-around magic + a custom show
A memorable send-off on San Francisco Bay

The clientSalesforce
The occasionEnd-of-summer cruise
The guests200 interns and staff
The formatWalk-around + 20-minute show
The brief

Give them a summer send-off
worth talking about.

Salesforce wanted to celebrate its interns with an afternoon to strengthen relationships and end the summer on a high note. With food, drinks, and casino games aboard a city cruise, the entertainment needed to fit the celebration and give everyone something to remember.

“Personal and spectacular at the same time.”
Alania SotoAlania SotoEvent Director, Salesforce
Interns reacting in astonishment to walk-around magic
A group of five grew to 30 on the bow as guests kept waving their friends over.
Walk-around magic

Give guests a new memory to share.

Sanjeev moved between groups, bringing guests into mind-reading and impossible moments up close. Without pausing the other activities, the magic gave guests a reason to gather, react, and share in the excitement.

  • Interactive magic in guests’ own hands
  • Modern magic for a curious, tech-savvy audience
  • Entertainment that fit naturally around the other activities
Sanjeev performing walk-around magic for a gathering on the bow of the ship
A volunteer reacts in astonishment during the custom show
The custom show

Create a highlight everyone can share.

For 20 minutes, the whole crowd shared the same excitement. An interactive show put guests at the heart of the experience.

One standout moment ended with an impossible souvenir for an audience participant to keep, giving the celebration a personal touch that lasted beyond the cruise.

Sanjeev performing walk-around magic for a gathering on the bow of the ship
Why it worked

Two formats for one cohesive experience.

It fit the celebration.

Walk-around magic complemented the other activities, while the show gave the celebration a memorable highlight.

It felt personal.

Guests experienced magic in their own hands and pulled others into the excitement, making each group part of the action.

It brought everyone together.

Guests across teams laughed and reacted together, leaving with shared stories to revisit long after the cruise.

The show audience laughing, cheering, and recording the performance
From the organizer
“Sanjeev was an absolute showstopper
at our end-of-summer celebration!”

“What really set him apart was his versatility: he was just as comfortable working the room, as he was commanding full attention with a stage performance for the whole crowd.

That mix of close-up charm and big-stage presence made the experience feel personal and spectacular at the same time.

We're already looking forward to hiring him again for our next celebration!”

Alania SotoAlania SotoEvent Director, Salesforce

Make your next celebration
unforgettable.

Whether it’s walk-around magic, a show, or both, let’s find the perfect fit for your guests.

Discuss Your Event

Photo and video: Edelson Photography